And this year’s highly anticipated new product launches with Super Duty, Escape, Mustang, and Ranger will only add to this momentum.” © FordĮlsewhere in the report, good news for those looking to order an F-150 Lightning was shared as it’s confirmed that Lightning order banks have re-opened for reservation holders with the Rouge Electric Vehicle Center returning to full production. “Ford’s sales growth and investments are a direct result of strong customer demand across our truck, SUV, and electric vehicle segments. ![]() “Ford is off to a fast start to the year,” said Andrew Frick, Ford’s VP of sales, distribution, and trucks. According to Ford, it remains on track to expand production of vehicles like its F-150 Lightning to an annual production run rate of 150,000 this year. Ford also has plans to increase production at other manufacturing plants to meet demand for vehicles like its Mustang Mach-E, F-150 Lightning, Bronco Sport, and Maverick. ![]() To meet increased demand, Ford remarks in its report that its Kansas City Assembly Plant will add a third crew in April to increase production of the Ford Pro. Ford’s overall sales for models like Ford Blue, Ford Pro, Model e, and Lincoln, totaled 475,906 up 10.1 percent “with estimated share up over a year ago.” © Ford In total, Ford sold 456,972 vehicles during Q1, up 10.7 percent “on the strength of icons like F-Series, Bronco, Mustang, commercial vehicles, and EVs.” Sales of Ford trucks rose by nearly 20 percent, with car sales up 5.1 percent. Sales of Ford’s electric vehicles increased by a respectable 41 percent in Q1 according to Ford’s reporting, with it being noted that these sales ultimately amounted to fewer than 10,900 vehicles or around 2.5 percent of quarterly sales. ![]() Ford (F) shared a report today which featured details on Q1 2023 performance, including how it shipped out 4,291 of its F-150 Lightning EV trucks during this year’s first quarter.
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