![]() You want your guests to feel like you’re talking to them directly, instead of preaching to an audience of hundreds of thousands of strangers. Making eye contact, and engaging with the crowd, is crucial when delivering a message. ![]() Instead, he kept his eyes focused ahead of where he was walking or at the screen. Sure, Tim Cook did a great job scanning the audience, and roaming the stage, but he didn’t really engage directly with those in the auditorium. Not engaging with the audience members and making eye contact (11:54) Great presenters can deliver their speech and still pay attention to the audience's reactions in real time. Tim Cook would often pause after each point, waiting for an applause ( Awkward!). Pausing after each sentence for applause (8:47) Biggest Mistakes Tim Cook Made in his 2019 Apple Keynote #1. Seasoned presenters will be able to do this seamlessly and with ease, so that no section feels neglected. Tim Cook did a really great job at moving around on the stage, engaging with all corners of the audience. These visuals help the audience focus more closely on what the presenter is explaining, and makes more of an impact (which helps with information retention). If you tuned in to this month’s Apple WWDC, you’ll notice that all of the main points appeared on the screen behind Cook, while he emphasized them in his speech ( "We're going under the sea!"). Tim Cook talked at a steady speed through the entire keynote, making it easier to digest each statement. When presenters take their time while speaking, it allows the audience to absorb what they’re saying. Speaking slowly is actually one of the most underrated speaking skills. Presentation Tips Inspired by Tim Cook #1. But instead of just passing judgement, how can we learn from his successes and failures? What can we leave, and what can we take away? The most recent Apple Keynote on September 10th, 2019 announced the new iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, and the world tuned in to watch Tim Cook inform us of Apple's "latest and greatest" technologies during his captivating speech. Still, no presentation - even Tim Cook’s - is perfect. In 2011, following Jobs’ health decline, Tim Cook gave his first WWDC speech which was a live demonstration of Siri in the iPhone 4S. From then on, Steve Jobs began most presentations with a company update and ended them by introducing the newest technology, much like what we see in today’s famous keynote presentations. ![]() They paint a picture of the company’s journey to the new announcement(s) and take the audience along for the ride.įor those history nerds out there, here are some fun facts: The first Apple WWDC dates back to 1983, but the first noteworthy presentation wasn’t until 1997, when Steve Jobs returned to the company. Apple has been hosting the WWDC for over 20 years, but the keynote is never just about the release of a new product, it’s about storytelling. To start, the best presenters utilize solid storytelling techniques to support the core message - and Apple does just that. Sure, he’s no Steve Jobs, but his comfort on stage, ability to stress key points, and confident body language is everything we’d expect from an Apple exec. When the torch was passed to Tim Cook in 2011, the expectations were high - and Cook did not disappoint. And while it may seem impossible to get to Jobs’ level of presenting finesse, it’s easy to pick up on presentation best practices simply by watching old Apple keynotes. When it comes to giving presentations, we can all agree that Steve Jobs was up there as one of the best storytellers of our time.
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